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Understanding page speed

Learn what page speed is, why it matters for recruitment websites, and discover tools to measure and understand your website's performance.

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Written by Grace
Updated over 2 months ago

Overview

This article helps you understand page speed fundamentals for your Access Volcanic website. You'll learn what affects loading times, why speed matters for attracting candidates, and discover free tools to measure your site's performance.


What is page speed

Page speed measures how quickly your website loads and becomes interactive for visitors. It includes several factors like how fast your main content appears, how quickly buttons respond when clicked, and whether content jumps around while loading.

For recruitment websites, page speed can directly impact whether candidates stay to browse your jobs or leave to find opportunities elsewhere.


Why page speed matters for recruitment

Faster websites consistently outperform slower ones in attracting and engaging job candidates. Research shows that speed improvements can translate to more candidates completing applications and engaging with your opportunities.

Mobile browsing vs desktop applications

In recruitment, candidate behaviour differs from typical web traffic. While many candidates use their phones to browse jobs, many complete their applications via desktop especially for long forms that take longer to finish.

The typical recruitment journey:

  • Job discovery: Candidates use mobile to browse job listings during spare moments

  • Initial research: Mobile devices work well for reading job descriptions and company information

  • Formal application: Many candidates switch to desktop for completing longer applications, uploading documents, and thorough form completion

Industry variations:

While the typical recruitment journey above holds true for most professional roles, there are notable differences depending on industry and application style:

  • Quick-apply processes: Gig economy roles (delivery drivers, ride-sharing) see 86% mobile applications

  • Detailed applications: Roles requiring forms and document uploads in tech, finance, and corporate sectors show higher desktop application rates

πŸ€“Tip: Google prioritises mobile performance in search rankings, making mobile speed important for job discovery even if final applications happen on desktop.


Google's performance standards

Google uses three Core Web Vitals to measure website performance. These metrics directly influence search rankings and user experience.

πŸ“ŒLearn more: For Google's official guidance on Core Web Vitals, see PageSpeed Insights documentation


Largest Contentful Paint (LCP): Loading speed

LCP measures when your main content becomes visible to visitors. Google's threshold for good performance is 2.5 seconds or less.

πŸ“ŒLearn more: Understanding LCP in detail

Interaction to Next Paint (INP): Responsiveness

INP measures how quickly your website responds when someone clicks buttons or navigates between pages. Good performance requires 200 milliseconds or less.

πŸ“ŒLearn more: Understanding INP in detail

Cumulative Layout Shift (CLS): Visual stability

CLS prevents frustrating experiences where content moves around while loading. Good performance requires a maximum score of 0.1.

πŸ“ŒLearn more: Understanding CLS in detail


Current industry performance

Most websites struggle with mobile performance: Only 43% meet Google's standards, compared to 54% on desktop. This means many candidates experience slow, unresponsive career pages on the devices they use most for job searching.

What this means for you: Mobile optimisation creates a clear competitive advantage. While most recruitment sites provide poor mobile experiences, improving yours helps you stand out to jobseekers.

πŸ“ŒLearn more: For detailed web performance benchmarks and guidance, see Google's performance section


Tools to measure your page speed

Several free tools help you understand your website's performance and identify areas for improvement.

πŸ“ŒNote: Click on the link ➀ to expand the section you're interested in:

PageSpeed Insights

Best for: Getting Google's official assessment of your site

How to use:

  1. Enter your website URL

  2. Review both mobile and desktop scores

  3. Read the suggestions for improvements

What you'll see:

  • Overall performance scores out of 100

  • Core Web Vitals measurements

  • Specific recommendations for your site

  • Real user data (when available)


Lighthouse

Best for: Detailed technical analysis

How to access:

  1. Open your website in Chrome

  2. Press F12 to open Developer Tools

  3. Click the Lighthouse tab

  4. Select Performance and click Analyse page load

What it provides:

  • Comprehensive performance audits

  • Detailed diagnostic information

  • Step-by-step improvement suggestions

  • Multiple test runs for consistency

πŸ“ŒLearn more about Lighthouse from Google's overview


Google Search Console

Best for: Real visitor data and search impact

What it shows:

  • How your actual visitors experience your site

  • Core Web Vitals data over time

  • Which pages need attention

  • How performance affects search visibility


Additional tools

  • GTmetrix: User-friendly reports with visual breakdowns

  • WebPageTest: Advanced testing with detailed waterfall charts

  • Pingdom: Simple speed tests with global server locations

  • Unlighthouse: Automated testing across multiple pages with comprehensive site-wide performance analysis


πŸ€“Tip: Different tools may show varying results due to testing from different locations and conditions. Focus on trends over time rather than individual scores.


Understanding your results

Realistic score expectations

Based on industry studies:

  • Mobile: Average scores around 40 out of 100

  • Desktop: Average scores around 60 out of 100

These benchmarks come from successful websites that rank well in Google, showing that perfect scores aren't necessary for good search performance.

Focus on user experience

Rather than pursuing perfect test scores, prioritise making your website feel fast for users. If candidates can browse your jobs and complete applications effectively, you're meeting performance requirements.

⚠️ Important: Some suggestions from testing tools may not apply to shared platforms like Access Volcanic, so focus on recommendations you can implement.


Testing your site's responsiveness

Use your browser's developer tools to check how your site looks on different screen sizes and devices.

πŸ“ŒLearn more: For step-by-step instructions on testing responsive design, see Google's Device Mode documentation


Ready to improve your page speed

Now that you understand page speed fundamentals and testing tools, you're ready to take action. Access Volcanic offers comprehensive support to help optimise your website's performance.

See our page speed improvement guide

For step-by-step instructions on optimising your website's performance, see our Improve page speed guide.

This practical guide covers image optimisation, content strategy changes, using Design Studio for mobile testing, and when to request professional support.

Get started today

Contact your support team through the Digital Assistant in your admin area: It can help you make immediate site improvements, guide you through optimisation options, and connect you with professional support for technical optimisations and performance improvements.


FAQs

Q1: What's a realistic page speed score for my recruitment website?

  • Answer: Mobile scores around 40 and desktop scores around 60 are typical for successful websites - focus on user experience rather than perfect scores

Q2: Which page speed tool should I use?

  • Answer: Start with Google PageSpeed Insights for official assessments, then use Lighthouse in Chrome for detailed analysis

Q3: Why do different tools show different scores?

  • Answer: Tools test from different locations and devices at different times - focus on trends over time rather than individual score variations

Q4: Should I be concerned about mobile performance if most applications happen on desktop?

  • Answer: Yes, Google uses mobile-first indexing for search rankings and job discovery increasingly happens on mobile devices

Q5: How often should I test my page speed?

  • Answer: Test monthly on your most important pages and immediately after making significant content changes

Q6: Can Access Volcanic help improve my page speed?

  • Answer: Yes, contact our support team through the Digital Assistant for technical optimisations and professional assistance

Q7: Will some tool suggestions not apply to my website?

  • Answer: Correct, some suggestions don't apply to shared platforms: Focus on recommendations for images, content, and third-party scripts

Q8: How does page speed affect my search rankings?

  • Answer: Google uses Core Web Vitals as ranking factors, but providing valuable content and good user experience remains most important

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