Overview
This article helps you understand all the SEO tools available in Access Volcanic to improve your website's search engine visibility and performance.
These tools empower you to manage your SEO directly through the platform, giving you control over how your website appears in search results and attracts more candidates and clients.
Key Benefits
Some benefits of using Access Volcanic's SEO tools are:
Easy to Use: No technical training required to optimise your website.
Save Time and Money: Make SEO improvements instantly without needing a developer or external consultant.
Improve Search Rankings: Boost your website's visibility to attract more candidates and clients through organic search.
Built-in Guidance: Access SEO best practices and recommendations directly within the platform.
🤓 Tip: Regular SEO maintenance helps maintain search rankings and keeps your website competitive.
Find SEO Tools
Follow these steps to access your SEO tools:
Log in to your admin area
Select the Your Website tab
Under SEO Area, look for the specific tool you need
Click the relevant SEO feature
📌 Note: Different SEO tools are located within the SEO Area section. Each tool section below includes specific navigation instructions.
Don't See SEO Tools?
If SEO tools aren't available in your admin area, some SEO features are only available with certain website packages.
For example, SEO Keywords and Locations are only available on specific website packages.
Please discuss your SEO requirements and available options with your Account Manager or Customer Success Manager to explore upgrade possibilities.
Start Optimising Your Website
Once you have access to the SEO tools, you can improve your website's search performance with ease. Explore the following guides to get started:
📌 Note: Click on the sections below to expand detailed guidance for each tool.
SEO Settings
SEO Settings
Configure metadata for recurring page types and social media sharing.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click SEO Settings
📌 Note: SEO Settings is only available on certain website packages. Contact your Account Manager to discuss this further if not available.
Metadata settings
Configure metadata for different content areas including:
Blog pages
Event pages
Job pages
Discipline pages
Consultant pages
Client pages
Branch pages
📌 Notes:
You can only set up metadata for the content pages, e.g. blog pages. To set up metadata for the landing pages, e.g. blog page (/blog), you can use the Edit Mode tools.
Not all areas will be relevant to your website.
For each section, configure the Title field (meta title for search results) and Description field (meta description for search results). This will automate the meta data once configured.
Use Available Tags: Click orange tags like {{site.name}} or {{job.job_title}} to copy, then paste into title or description fields. These automatically populate with relevant content.
Example Usage: Job pages
Field | Description |
Title | {{job.job_title}} {{site.name}} |
Description | Apply for {{job.job_title}} at {{site.name}}. {{job.clean_description}} |
📌 Note: For homepage and custom pages, use Edit Mode Tools instead. See the Edit Mode Tools section below.
Open Graph Images
Configure the branded image that appears when your website links are shared on social media.
How to set up:
In SEO Settings
Click the Open Graph tab
Upload your branded image (recommended: 1200 x 630 pixels)
Click the blue Submit button to save changes
Update Timeline:
Social media platforms cache images, so updates can take 2 days to 2 weeks to appear. Test with LinkedIn Post Inspector by entering your full URL to preview changes.
Edit Mode Tools
Edit Mode Tools
Make quick SEO improvements directly when editing individual pages, including meta titles, descriptions, canonical URLs, and image alt text.
Learn more
🤓 Tip: Use Edit Mode for quick fixes on specific pages, then SEO Settings for updating global settings.
SEO Console
SEO Console
Scan your website for SEO issues and get actionable recommendations for improvement.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click SEO Console
SEO Console toolbar:
When you access the SEO Console, you'll see an overview bar at the top displaying:
Total score: Displays your website's overall SEO performance with a percentage.
Sitemap: Access your sitemap, which lists all your website's pages to help search engines discover and index your content more efficiently.
Robots: Find your robot.txt file that tells search engines which pages or sections of your website they should or shouldn't crawl and indexed.
Structured Data: Shows an overview of your Structured Data, which is used to help search engines categorise your content.
Run Crawler: Triggers your SEO crawler to scan your website to identify SEO issues like missing meta tags and broken links.
How to use your SEO Crawler:
Click the orange Run Crawler button to start scanning
Wait for the crawler to finish analysing your website
📌Note: It can take a while until all the data is processed. Refresh the data occasionally or come back to it later.
Review the report for flagged issues
Click the burger menu icon next to any section with issues
Select Resolve Issue 🔧 to see affected pages
Fix the identified problems using the provided page links
What the crawler checks:
Meta Titles: Pages missing unique meta titles
Meta Descriptions: Pages missing unique meta descriptions
H1 Titles: Pages missing H1 title tags
Body Content: Pages without text or content
Language Declared: Pages that don't declare the language used
Broken Links: Pages with broken hyperlinks that cause 404 errors
Images Without Alt: Pages with images missing alt text
Sitemap
Sitemap
Access your website's automatically generated sitemap for search engine submission and indexing.
How to find your sitemap
Use the link in your SEO Console's toolbar, or simply add /sitemap.xml to the end of your website's homepage URL.
For example: www.example.com/sitemap.xml
Two sitemap options available
General sitemap | Jobs sitemap |
Lists all your website's main pages including homepage, about page, services, blog posts, and other static content for search engines to discover and index. | Contains only your current job postings and job-related pages, helping search engines quickly find and index your latest job opportunities for better job search visibility. |
Link:
| Link:
|
How to access:
Copy and paste the relevant sitemap link into your URL or link bar to view the XML file directly.
🤓 Tip: Submit your sitemap to Google Search Console. This ensures Google can discover and index all your website pages efficiently.
SEO Keywords
SEO Keywords
Create targeted keyword pages to attract visitors searching for specific job types and drive relevant traffic to your website.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click SEO Keyword
📌 Note: Not all website packages include SEO Keywords. Contact your Account Manager to learn more.
Add a new SEO Keyword page:
Click the green New button
Add the Name for your SEO Keyword (tip: use popular job titles)
Add Content, Discipline, Related keywords, and Images if applicable
Click the blue Submit button
📌 Note: Depending on your SEO Keywords configuration, jobs will be assigned based on discipline matching or if the SEO Keyword is tagged directly on
SEO Locations
SEO Locations
Create location-specific pages to boost local SEO, attract relevant traffic, and improve search engine rankings for geographical searches.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click SEO Locations
📌 Note: Not all website packages include SEO Locations. Contact your Account Manager to learn more.
Add a new SEO Location page:
Click the green New button
Add the Name of your SEO Location
Add Custom Page Title, Content, and Parent SEO Location if applicable
Add the Latitude, Longitude, and Radius of the location (radius is in KM)
Click the blue Submit button
How automatic assignment works:
When a job is posted with a location, the system assigns latitude and longitude values to that location. It then searches through all existing SEO Locations and assigns any that fall within the specified radius.
Example
If a job is posted in Manchester, and there's an SEO Location for Birmingham with a 200-mile radius, the Birmingham SEO Location will be assigned to the Manchester job because it falls within
🤓Tip: Review your SEO Location radius settings to ensure they align with your preferences. Use GeoNames for accuracy when matching longitude and latitude to job.
📌 Note: SEO Location tags won't be added to existing jobs, even if republished. You'll need to manually tag SEO Locations to existing jobs
SEO Landing pages
SEO Landing pages
Automatically generated pages that combine SEO Keywords and SEO Locations to boost visibility for specific search terms and geographic areas.
How SEO Landing Pages work:
The Access Volcanic platform auto-generates dynamic landing pages by combining your existing SEO Keywords and SEO Locations. This creates content-rich pages that attract highly targeted traffic and drive engagement.
Example:
If you have an Admin Assistant SEO Keyword and Manchester as an SEO Location, the platform generates a page with the URL: [your domain]/Admin-Assistant-jobs-in-Manchester
The page automatically pulls content from both the SEO Keyword and SEO Location pages, creating unique, content-rich pages with no additional work required.
View SEO Landing Pages
SEO Landing Pages aren't available in the admin area. To view them:
Log in to your admin area
Find the relevant SEO Keyword
Click the view icon next to the keyword
Add -in-[SEO-Location-permalink] to your URL bar at the top.
Example: -in-Manchester
Press Enter on your keyboard to view the page
URL Structure:
[yourdomain]/[SEO-Keyword-permalink]-in-[SEO-Location-permalink]
Example: https://www.example.com/Admin-Assistant-jobs-in-Manchester
📌 Note: This function is only available if you have both SEO Keywords and SEO Locations in your admin area. Contact your Account Manager if these options aren't available and you'd like to use this feature.
Redirects
Redirects
Set up URL redirects to preserve SEO value when moving or removing content, and reduce the impact of broken links on users.
What it does:
Redirects ensure users and search engines are directed to the correct content when URLs change, helping maintain search rankings and user experience.
Types available:
Individual 301 redirects for single page moves
Bulk redirects for multiple URL changes
Domain redirects for entire website moves
🔗Learn more with our guide to redirects to improve SEO and user experience.
Structured data
Structured data
Help search engines understand your content better with standardised data formats that enhance search visibility and enable rich search results.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click Structured Data
If Structured Data is disabled, toggle the Off button to On to enable the feature
📌 Note: This section shows an overview of structured data fields and enables the feature, but doesn't allow direct editing. To edit structured data, follow the steps below
Page structured data
Page structured data enhances search visibility for your website pages. For pages, structured data automatically includes Page Title, Sub-banner, Date Published, and Date Modified.
📌 Note: The @type and Headline fields are auto-populated by default, but you can edit these areas if preferred.
Edit page structured data:
Navigate to the custom page you want to edit
Click Edit then select Structured Data
Configure the @type (choose from Article, NewsArticle, or BlogPosting)
Add your Headline in the free text field.
For additional schemas, add code to the Additional header code section
Check "Do not include the above script in header code" if you don't want the additional code included
Click Submit to save changes
Job structured data
Job Structured Data is built with Google for Jobs iun mind, making it automatically compatible with Google's requirements.
Edit job structured data:
Log in to your admin area
On the top right, click Structured Data
Edit job-specific schema fields for Google for Jobs compatibility
Click Submit once changes are completed.
Editable fields include:
📌 Note: These fields are taken from Google's structured data requirements and matched to the relevant Access Volcanic job fields.
Field | Input Type | Description |
title | Free text | The job title - should be clear and concise, accurately reflecting the role |
validThrough | Date picker | The date after which the job posting will expire |
employmentType | Dropdown menu: FULL_TIME, PART_TIME, CONTRACTOR, TEMPORARY, INTERN, VOLUNTEER, PER_DIEM, OTHER | The nature of the job (full-time, part-time, contract, etc.) |
hiringOrganization | Company information | |
↳ name | Free text | Name of the hiring company or organisation |
↳ sameAs | Free text | URL of the company's official website or profile |
baseSalary | Salary information | |
↳ currency | Free text | Currency code (e.g., GBP, USD, EUR) |
↳ unitText | Dropdown menu: HOUR, DAY, WEEK, MONTH, YEAR | How often the salary amount is paid |
↳ minValue | Free text | Minimum salary amount |
↳ maxValue | Free text | Maximum salary amount |
jobLocation | Job location details | |
↳ streetAddress | Free text | Street address of the job location |
↳ addressLocality | Free text | City or town where the job is located |
↳ addressRegion | Free text | County, state, or region |
↳ postalCode | Free text | Postcode or ZIP code |
↳ name | Free text | Location name or building name |
Googe for Jobs compatibility
Job structured data is formatted to meet Google for Jobs standards. When Google crawls your website, it can discover and display your job postings in Google's job search results if the data meets their requirements.
Ensure your logo meets Google's requirements:
Square format, minimum 112 x 112 pixels
File named "logo" (e.g., logo.png)
File type: .jpg, .png, or .gif format
🔗Learn more about Google for Jobs and Google's JobPosting structured data requirements.
📌 Note: Google doesn't guarantee that structured data will appear in search results, even when properly marked up. Results depend on Google's algorithms and policies.
Site-wide structured data
Add global structured data that applies across your entire website using Page Tags. See the Page Tags section below for detailed instructions on adding code or schemas to your header or footer.
Page Tags
Page Tags
Add schemas, custom tracking codes and scripts to your website's global header and footer for third-party integrations and analytics.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click Page Tags
How to add code:
In Page Tags, choose the appropriate location:
Header Code: Insert scripts in the site's header (head tag)
Footer Code: Insert scripts before the end of the body tag
Paste your code into the relevant section
Click Submit to save changes
What you can add:
Meta Pixel (aka Facebook pixel) for social media tracking
And much more
📌 Note: Check any provided instructions for positioning requirements. If a script needs to run first on your site, place it at the top of the Header Code section.
⚠️ Warning: Only add code from trusted sources, as header and footer tags affect your entire website's functionality and security.
SEO Guidelines
SEO Guidelines
Access built-in SEO guidance and best practices directly within Access Volcanic, tailored specifically for recruitment websites.
How to find it:
Log in to your admin area
Select the Your Website tab
Under SEO Area, click SEO Guidelines
What it covers:
Topic | What You'll Learn |
Meta Descriptions | How Meta Tags provide important information to search engines and appear in search results. Guidelines help you choose unique titles and descriptions for each page. |
301 Redirects | How to retain SEO ranking when creating new sites or moving content. Learn about proper redirect setup and advanced planning considerations. |
Structured Data | How structured data helps search engines organise and display content in creative ways, including schema vocabulary and Google integration. |
H1 Titles | Proper heading tag structure, ensuring each page has one unique heading tag and avoiding empty spaces or line breaks. |
Alt Tags | How adding alt text to images provides users and search engines with information about your images and helps search engines "read" them. |
Key topics included:
Search engine optimisation fundamentals
How search engines find and index your website
SEO best practices for recruitment sites
Technical SEO guidance tailored to Access Volcanic features
📌 Note: These guidelines are specifically designed for recruitment websites and Access Volcanic's features, providing contextual advice that's directly applicable to your platform
SEO & Attraction
SEO & Attraction
Are you getting the most out of Access Volcanic for your SEO?
Take the SEO & Attraction assessment to find out whether you're using Access Volcanic to its full potential for attracting candidates.
🤓 Tip: Regular assessment helps ensure you're maximising your investment in Access Volcanic and staying competitive in attracting
FAQs
Q1: What SEO tools does Access Volcanic provide?
Answer: Access Volcanic includes comprehensive SEO tools: SEO Settings for meta data, SEO Console for website scanning, Edit Mode for page-level optimisation, SEO Keywords and Locations for targeted content, Structured Data for rich search results, Redirects for URL management, Page Tags for tracking code, and built-in SEO Guidelines.
Q2: Who can use the SEO tools?
Answer: Anyone with admin access to your Access Volcanic website can use the SEO tools—no coding skills or technical training required.
Q3: How do I access the SEO tools?
Answer: Log in to your admin area, select the Your Website tab, and look for SEO Area in the menu. Different tools are located within the SEO Area section, with specific instructions provided in each tool's guide.
Q4: What's the difference between SEO Settings and Edit Mode?
Answer: SEO Settings configure site-wide defaults and platform page meta data, while Edit Mode allows you to optimise individual pages with custom meta titles, descriptions, and alt text.
Q5: How often should I use the SEO Console?
Answer: Run SEO Console scans regularly, especially after making significant changes to your website content, adding new pages, or updating existing content.
Q6: Can I undo SEO changes after I publish them?
Answer: Most SEO changes take effect immediately and cannot be undone automatically. Keep a record of your original settings before making changes, and test thoroughly using preview features where available.
Q7: Do I need technical knowledge to use these SEO tools?
Answer: Most SEO tools are designed for non-technical users, but some features like Page Tags (header/footer code) and advanced Structured Data may require basic HTML knowledge.
Q8: Will these SEO changes affect my website immediately?
Answer: Meta data and on-page changes typically appear in search results within days, while social media platforms may cache Open Graph images for longer periods. Full SEO impact usually develops over weeks or months.
Q9: Can I get help with SEO strategy beyond these tools?
Answer: Yes. Access Volcanic offers SEO audit services for comprehensive website analysis and strategic recommendations. Contact your Account Manager or submit a request through the Support portal for pricing.
Q10: What SEO aspects aren't covered by these built-in tools?
Answer: While the built-in tools cover most SEO needs, advanced customisations like custom schema markup, complex redirect rules, or technical SEO modifications require Services team involvement on a chargeable basis.
Q11: How do SEO Keywords and SEO Locations work together?
Answer: SEO Keywords target specific search terms, while SEO Locations create geographical pages. You can combine both to target location-specific keywords, such as "jobs in Manchester" or "recruitment services London."
Q12: What should I prioritise when starting with SEO?
Answer: Begin with SEO Settings to configure basic meta data, run an SEO Console scan to identify immediate issues, then focus on adding relevant SEO Keywords and ensuring all images have proper alt text.
Q13: Can I see how my SEO changes will look before publishing?
Answer: Yes, many tools include preview options. The Edit Mode shows search result previews, and you can test social sharing appearance before making changes live.
Q14: Why might my Open Graph images not update on social media?
Answer: Social media platforms cache images for performance. It can take several hours or days for new Open Graph images to appear. You can use social media platform debugging tools to force cache updates.
Q15: What's the difference between redirects and canonical URLs?
Answer: Redirects physically move users and search engines from one URL to another, while canonical URLs tell search engines which version of a page to index when multiple versions exist. Use redirects for moved content and canonicals for duplicate content issues.
Q16: How do I fix broken links found by the SEO Console?
Answer: When the SEO Console identifies broken links, first check if they're genuine 404 errors (some may be false positives from sites like Instagram/LinkedIn that block crawling).
Fix links through content editing tools, navigation settings, or theme content. Ensure page permalinks are complete and pages aren't hidden unintentionally.
Consider setting up redirects for links that can't be immediately fixed. Wait 2 hours for cache refresh, then re-run the crawler to verify fixes.
Use third-party link checkers alongside the SEO Console to speed up locating exactly where broken links appear on pages.
Q17: Why are some links flagged as broken when they actually work?
Answer: Some links may be incorrectly flagged as broken due to crawling restrictions from external sites. This commonly happens with social media platforms like Instagram and LinkedIn that block automated crawling. If clicking a "broken" link doesn't show a 404 page, you can safely ignore these false positives.
Q18: Why should I add SEO Keyword pages to my website?
Answer: SEO Keyword pages help you focus on specific and popular search terms, attract visitors searching for related jobs, generate target-driven traffic to your website, and automatically assign jobs based on discipline or keyword tags. This targeted approach improves your visibility for the job types you recruit for most.
Q19: What are the benefits of creating SEO Location pages?
Answer: SEO Location pages boost local SEO for specific geographical areas, attract more relevant traffic from location-based searches, automatically tag jobs within the location radius, and allow you to create hierarchical location structures with parent locations. This helps you dominate local search results in your key markets.
Q20: Why should I use SEO Landing Pages (combination pages)?
Answer: SEO Landing Pages automatically combine your SEO Keywords and SEO Locations to create large numbers of unique, targeted pages. They pull content from both source pages, require no additional content creation work, and target specific search terms and geographic areas simultaneously. This maximises your SEO coverage with minimal effort.
Q21: Why isn't my logo showing on Google for Jobs?
Answer: Your logo may not appear on Google for Jobs if it doesn't meet Google's requirements.
Ensure your logo is square format with a minimum size of 112 x 112 pixels, named "logo" (e.g., logo.png), and in .jpg, .png, or .gif format.
Even when requirements are met, Google's system takes time to recognise and update logos.
If your logo meets all criteria but still doesn't appear, you may need to contact Google Support or update your Google Knowledge Panel if you have a verified Google Account.
Q22: Why isn't Google displaying my structured data in search results?
Answer: Google doesn't guarantee that structured data will appear in search results, even when properly marked up.
Google's algorithms determine which structured data to display based on relevance, quality, and user intent.
Ensure your structured data is correctly implemented, follows Google's guidelines, and provides valuable information.
Rich snippets and enhanced search features depend on Google's discretion and may not appear for all searches or all websites.
Q23: What should I be careful about when adding code to Page Tags?
Answer: Only add code from trusted sources, as header and footer tags affect your entire website's functionality and security.
Untrusted code can break your website, slow down loading times, or create security vulnerabilities.
Always verify the source of any tracking code or script before adding it to your Page Tags, and test your website after implementation to ensure everything works correctly.
Q24: Can I add structured data schemas to other pages like blog pages?
Answer: Structured data for other page types (such as blog pages, article pages, or custom content) requires developer implementation and isn't available through the standard structured data tools.
If you need custom schema markup for specific page types, contact our Support team via the Digital Assistant in your admin area to request this development work.