Overview
This article shows you how to use Reports in Access Volcanic to track performance and measure success. You have three options: the Admin Dashboard for quick checks, Standard Reports for weekly reviews, and Advanced Reports for detailed analysis. Use these tools to understand your traffic, jobs, applications, and candidate behaviour.
Key benefits
Monitor performance in real time – Check key metrics at a glance with the Admin Dashboard
Track website activity – Monitor visits, page views, and user engagement across your site
Measure job effectiveness – See which jobs attract the most views and applications
Understand candidate behaviour – Learn how candidates find and interact with your content
Optimise recruitment campaigns – Use UTM tracking to measure marketing performance
Export data for analysis – Download Advanced Reports as CSV files for deeper insights
Before you start
Before accessing Reports, make sure you have:
Admin access to your Access Volcanic website
Reports included in your Flightpath package (contact your Account Manager if unsure)
Google Analytics connected if you want traffic and behaviour insights (optional but recommended)
📌 Note: Most report metrics require Google Analytics to be set up. We'll flag these throughout this guide.
Start using your reports
Access Volcanic provides three reporting areas to help you analyse your recruitment website's performance: the Admin Dashboard for quick snapshots, Standard Reports for tabbed overviews, and Advanced Reports for detailed analysis and exports.
📌 Note: If you don't see reporting options in your admin area, contact your Account Manager to confirm they're included in your Flightpath package.
📌Note: Click on the link ➤ to expand the section you're interested in:
Admin Dashboard
Admin Dashboard
The Admin Dashboard provides real-time snapshots of your most important performance metrics. It's designed for quick monitoring without needing to configure filters or navigate through multiple tabs.
When to use the Admin Dashboard:
You can use the Admin Dashboard when you want an immediate overview of current site performance. It's ideal when you need to check if key metrics have changed from the previous period. Use it for daily or weekly spot checks on specific KPIs, or when you want to identify anomalies or sudden changes quickly.
Viewing the Admin Dashboard
The Admin Dashboard appears automatically when you log in to your Access Volcanic admin area: It's your landing page and displays immediately.
Log in to your Access Volcanic admin area
The Admin Dashboard loads automatically as your landing page
Locate the date range dropdown near the top of the page
Click the dropdown to select a predefined date range (default is Last Month)
Review the report cards showing totals and percentage changes
Available date ranges
You can select from these preset periods:
Last Week
Last Month (default)
Last Year
Week to Date
Month to Date
Year to Date
Dashboard metrics
Each report card displays a total count for your selected date range and a percentage change compared to the previous period. This helps you quickly spot improvements or declines.
Metric | What it shows | Requires Google Analytics |
Page Views per Session | Average engagement per visit – how many pages users typically view during a single session | Yes |
Searches | Keywords entered, locations searched, and filter clicks showing what candidates are looking for | No |
Total Sessions | All visits to your site – each session represents a single visit which may include multiple page views | Yes |
Live Jobs | Currently active job postings available for candidates to view and apply for | No |
Total Job Applications | All applications received – your primary conversion metric | No |
Applications by UTM Source | Where applications originated from, showing which marketing channels drive conversions | No |
Total Registrations | New candidate registrations showing how many users have created accounts | No |
Registrations by UTM Source | Which channels drive registrations, helping you understand marketing effectiveness | No |
📌Note: Many Dashboard metrics require Google Analytics. See our guide Google Analytics to learn more.
🤓Tip: Check your Admin Dashboard daily or at the start of each week to catch unusual patterns early, such as sudden drops in applications or unexpected traffic spikes.
Standard Reports
Standard Reports
Standard Reports provide tabbed access to your site's core metrics. They're designed for regular check-ins and spotting trends without needing to configure filters or date ranges each time.
When to use Standard Reports:
You can use Standard Reports when you need an overview of current performance across multiple metrics. They're ideal when you're checking weekly or monthly trends without detailed segmentation. Use Standard Reports when you want to see site traffic, jobs, registrations, and applications in one place, or when you prefer a pre-configured view that's ready to use.
Viewing Standard Reports
Log in to your Access Volcanic admin area
Click Your Website in the main navigation
Under the Reports heading, click Standard Reports
Locate the Date Range button in the top-right corner
Click the Date Range button
Select a preset period or enter custom dates (default is Last Month)
Click through the tabs to view different datasets
Standard report tabs
Standard Reports organise your data into tabs, making it easy to switch between different views.
Tab | What it shows | Requires Google Analytics |
Site Traffic | Sessions, users, bounce rate, device types, and most popular pages – a complete picture of how people interact with your website | Yes |
Jobs | Live job counts, total job views, jobs grouped by discipline, and job status breakdowns showing which roles generate the most interest | No |
New Registrations | Total registrations with UTM source tracking to identify where candidates came from and evaluate marketing channels | No |
Job Applications | Applications broken down by source, discipline, and application type showing which routes candidates take to apply | No |
Searches | Keywords, locations, and disciplines candidates searched for using your Job Search widget | Yes |
Blogs | Blog post views and top-performing content to guide your content strategy | Yes |
📌Note: Tabs marked as Yes under Google Analytics require GA to be set up before you can received data. See our guide Google Analytics to learn more.
🤓 Tip: Check your Standard Reports weekly to spot trends early and respond quickly to changes in candidate behaviour.
Advanced Reports
Advanced Reports
Advanced Reports give you more control and flexibility than Standard Reports or the Dashboard. You can filter by specific dimensions, group data by different time periods, and export everything for further analysis.
When to use Advanced Reports:
Use Advanced Reports when you need to segment data by UTM parameters or other dimensions. They're ideal when you want to export data as CSV for presentations or deeper analysis. Advanced Reports are perfect when you're conducting detailed performance reviews or campaign analysis, or when you need to track specific metrics over custom time periods.
Using Advanced Reports
Log in to your Access Volcanic admin area
Click Your Website in the main navigation
Under the Reports heading, click Advanced Reports
Locate the Filter Reports dropdown at the top-left
Click the dropdown to narrow your view to specific metrics
Find the Date Range selector
Click to set your date range using presets or custom dates
Locate the grouping selector in the top-right corner
Click to group results by Daily, Weekly, Monthly, or Yearly
To download or hide a report, click the ⋮ menu on any report card
Select Download CSV to export or Hide to remove from view
Advanced Reports metrics
Advanced Reports display individual cards for each metric. You can customise which cards appear and how the data is grouped:
Metric | What it shows | Requires Google Analytics |
Job applications | Total applications received through your website | No |
Registrations | New candidate accounts created on your site | No |
Live jobs | Currently active job postings available to candidates | No |
Users | Unique individuals who have visited your site | Yes |
New Users | First-time visitors to your website | Yes |
Sessions per User | Average number of visits per individual user | Yes |
Sessions | Total visits to your site (one user can have multiple sessions) | Yes |
Bounce Rate | Percentage of visitors who leave after viewing only one page | Yes |
Average Session Duration | Average time users spend on your site per visit | Yes |
Page Views | Total number of pages viewed across all visits | Yes |
📌Note: Metrics that require Google Analytics to be connected for cards to show any data. See our Google Analytics guide to learn more
Filtering with dimensions
Dimensions let you segment your data to uncover patterns and insights. When you select two dimensions, the first acts as the primary grouping, and the second breaks down each group further.
Job applications dimensions
You can filter job applications data by several UTM parameters and site identifiers:
utm_source – Identifies where the traffic originated, such as Google, LinkedIn, or a specific job board
utm_medium – Shows the marketing medium used, such as email, social media, or cost-per-click advertising
utm_campaign – Displays the specific campaign name you assigned to your marketing effort
utm_term – Shows keywords used in paid campaigns, helping you understand which search terms drive applications
utm_content – Differentiates similar content or links in the same campaign, useful for A/B testing
site – Available only for multi-site setups, showing which website the application came from
Registrations dimensions
Registrations support all job applications dimensions listed above, plus an additional dimension:
Trigger – Shows how the registration happened, with three possible values:
None (manual registration where the user signed up directly)
Job application (where the user registered whilst applying for a job)
Omniauth callback (where the user registered via LinkedIn, Google, or Facebook)
Live jobs dimensions: You can segment live jobs data by:
None – View all jobs without any dimensional grouping
Job status – Shows created versus expired jobs, helping you understand your active job inventory
📌 Note: Live jobs supports only one dimension at a time, unlike other reports that allow two dimensions.
User behaviour report dimensions
These dimensions are available for Users, Sessions, Page Views, and other GA-based metrics. They help you understand where your traffic comes from and how different audiences behave:
Marketing and traffic sources:
Campaign, source, medium – Shows your marketing channel performance
Social network, has social source referral – Provides social media traffic analysis
Technical insights:
Browser, operating system, device category – Shows which browsers (like Chrome or Safari), operating systems (like Windows or macOS), and device types (like mobile or desktop) your visitors use
Geographic data:
Continent, country, region, city – Shows where your visitors are located geographically
Content and navigation:
Page path – Shows the specific URL path visitors viewed
Landing page – Shows which page visitors first arrived on
Exit page – Shows which page visitors left from
Language and demographics:
Language – Shows user language settings (for example, en-gb for British English)
User age bracket, user gender – Provides demographic insights about your audience
📌Note: Dimensions tracking user behaviour require Google Analytics. See our Google Analytics guide to learn more.
🤓Start with one dimension to understand the basic breakdown, then add a second dimension if you need more detail. Too many dimensions at once can make data harder to interpret.
Choosing the right report
Different reporting tools serve different purposes. Use this comparison to help you decide which report to use for your needs.
Feature | Admin Dashboard | Standard Reports | Advanced Reports |
Best for | Daily monitoring, quick checks, and spotting anomalies | Weekly reviews, trend spotting, and understanding overall performance | Detailed analysis, campaign ROI, and creating presentations |
Setup required | None – appears on login | Minimal – just select date range | Moderate – configure filters and dimensions |
Date range options | Preset periods only | Preset periods and custom dates | Preset periods and custom dates |
Export capability | Cannot export | Cannot export | Export as CSV |
Time to insights | Immediate – less than 30 seconds | Quick – 2-3 minutes | Detailed – 5-10 minutes |
🤓 Tip: Use the Dashboard for your morning check-in, Standard Reports for your weekly team meeting, and Advanced Reports when you need to prove campaign performance or share data with stakeholders.
Interpreting your data
When you're reviewing reports in Access Volcanic (whether on the Dashboard, Standard Reports, or Advanced Reports), here's what to focus on.
Conversion rate: Compare your visitors to conversions so you can see how well your site is performing
Form success: Check how many people complete forms versus how many leads you generate, so you know if your forms are working well
Return on investment: Use report data to back up your ROI calculations and show the value your website brings
Organic traffic growth: Track your SEO efforts over time to see if your search visibility is getting better
Keyword relevance: Use reports alongside search data to check whether candidates are finding you through the right search terms
Referral traffic: Keep an eye on how well external sources like job boards and aggregators perform, and compare referral traffic against organic conversions
Key metrics to track
Visits to /dashboard: Track candidate engagement with their accounts to see if users are actively managing profiles
Visits to /jobs: Monitor interest in your opportunities and see which roles attract the most attention
Successful applications: Track your primary conversion goal to measure how many candidates complete the application process
Form feedback pages: Use visits to form confirmation pages as a proxy for successful form completions
Priority client pages: Measure interest in specific clients to demonstrate value and track visibility
🤓 Tip: Export your Advanced Reports monthly and save them. This builds a historical record you can use to spot long-term trends and seasonal patterns.
Best practices
Follow these guidelines to get the most from your Reports:
✅ Check the Admin Dashboard regularly
Review your Dashboard daily or weekly for immediate performance insights.
Regular monitoring helps you catch issues early, such as unexpected drops in applications or traffic spikes that might indicate a successful campaign.
✅ Review Standard Reports on a schedule
Check your Standard Reports weekly to catch trends early.
Consistent review helps you understand normal patterns and quickly identify when something changes.
✅ Use UTM parameters consistently
Add UTM parameters to all marketing campaigns to track their effectiveness.
This ensures you can accurately measure which channels and campaigns drive the best results.
✅ Compare data over time
Look at data month-over-month to measure progress and identify patterns.
Single data points can be misleading, but trends over time reveal true performance.
✅ Preserve your historical data
Export Advanced Reports regularly to preserve historical data.
Your exported files serve as a backup and allow you to perform analysis beyond what the platform offers.
✅ Connect Google Analytics
Set up Google Analytics for comprehensive traffic and behaviour insights.
Most reporting features require GA, and it provides invaluable data about how users interact with your site.
✅ Choose appropriate time groupings
Group data by Weekly or Monthly for clearer patterns when analysing trends.
Daily groupings can be too granular for long-term analysis, whilst yearly groupings may hide important seasonal variations.
⚠️ Important: Reports that reflect user behaviour can be affected by cookies, privacy settings, and device switching. Treat your data as indicative rather than absolute. For example, one person using multiple devices may appear as multiple users, and cookie-blocking software may prevent accurate tracking.
FAQs
Q1: What's the difference between the Admin Dashboard, Standard Reports, and Advanced Reports in Access Volcanic?
Answer: The Admin Dashboard provides real-time snapshots with percentage changes from previous periods, perfect for daily monitoring. Standard Reports offer detailed tabbed views of core metrics like traffic, jobs, and applications, ideal for weekly reviews. Advanced Reports allow deep filtering, segmentation by dimensions like UTM parameters, and CSV exports for detailed analysis and presentations.
Q2: Why don't I see the Reports section in my Access Volcanic admin area?
Answer: Your Flightpath package may not include Reports. Contact your Account Manager to confirm what's included in your plan and discuss adding Reports if needed.
Q3: Why are some metrics not showing data in the Admin Dashboard?
Answer: Most Dashboard metrics except Searches require Google Analytics to be connected and collecting data. Check that Google Analytics is properly set up and has been tracking for at least 24 hours before data appears.
Q4: Can I export data from the Admin Dashboard or Standard Reports in Access Volcanic?
Answer: No, only Advanced Reports support CSV export. If you need exportable data for presentations or further analysis, use Advanced Reports instead.
Q5: What does "Applications by UTM Source" mean in Access Volcanic Reports?
Answer: Applications by UTM Source shows where your applications came from based on UTM parameters in your marketing campaign links. It helps you understand which channels like LinkedIn, Google, or job boards drive the most conversions, allowing you to optimise your marketing spend.
Q6: How far back can I view historical data in Access Volcanic Reports?
Answer: You can view data as far back as your Google Analytics account has been collecting it. For non-GA metrics like applications and registrations, data availability depends on when your site went live and began tracking this information.
Q7: What's the difference between Sessions and Users in Google Analytics reports within Access Volcanic?
Answer: Users are unique individuals who visit your site, whilst Sessions are individual visits. One user can have multiple sessions if they return to your site at different times. For example, a candidate who visits Monday morning and again Tuesday afternoon would count as one user but two sessions.
Q8: Are admin registrations included in the registration numbers in Access Volcanic Reports?
Answer: Yes, both admin and candidate registrations are included in the total registration numbers unless you filter them out using specific dimensions in Advanced Reports.
Q9: Do deleted users and applications appear in Access Volcanic Reports?
Answer: No, deleted records are excluded from all reports to maintain data accuracy. Once you delete a user or application, it will no longer appear in any reporting metrics.
Q10: How do I track the success of a specific recruitment campaign in Access Volcanic?
Answer: Use UTM parameters in your campaign links when sharing job posts or marketing content. Then check the Admin Dashboard's "Applications by UTM Source" metric or filter Advanced Reports by those UTM values to see applications and registrations from that specific campaign.